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Google Ads ROI
Google Ads
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Is Your Google Ads Campaign Generating Positive ROI? Here’s How to Find Out

Google Ads is a powerful tool for South African businesses to generate leads, increase brand awareness, and drive sales. However, with all the time and money invested in your Google Ads campaign, it’s crucial to ensure that you’re getting a positive return on investment (ROI). In this blog post, we’ll answer some of the most common questions, including what a good ROI is, how to calculate it, and whether Google Ads is profitable for South African businesses. What is a good ROI for Google Ads in South Africa? A good ROI for Google Ads in South Africa varies depending on your business goals and industry. However, as a general rule, a good ROI for Google Ads in South Africa is typically around 200%. This means that for every R1 spent on Google Ads, you’re generating R2 in revenue. Of course, higher ROIs are always better, but anything above 200% is considered a strong performance. What is the average ROI on Google ad spend in South Africa? The average ROI on Google Ads spend in South Africa is also industry-dependent. According to Wordstream’s industry benchmarks, the average Google Ads ROI across all industries in South Africa is around 200%. However, some industries, such as finance and legal, have higher average ROIs, while others, such as retail and travel, have lower average ROIs. Therefore, it’s essential to research your industry benchmarks to determine what a good ROI is for your business. How do I calculate my ROI on Google Ads? Calculating your ROI on Google Ads in is relatively straightforward as per the Google Ads Help website. You’ll need to track the revenue generated from your Google Ads campaign and subtract your total Google Ads spend. Then, divide that number by your total Google Ads spend, and multiply it by 100 to get your ROI percentage. Here’s the formula: ROI = (Revenue – Google Ads Spend) / Google Ads Spend x 100 For example, let’s say you spent R10,000 on Google Ads and generated R30,000 in revenue. Using the formula above, your ROI would be 200%. ROI = (R30,000 – R10,000) / R10,000 x 100 = 200% Are Google Ads profitable for South African businesses? Yes, Google Ads can be profitable for South African businesses when done correctly. It’s essential to remember that Google Ads is just one part of your overall digital marketing strategy. To maximize profitability, you’ll need to invest in other areas of search engine marketing, such as search engine optimization (SEO), content marketing, and social media marketing. Partnering with a Google Ads agency or PPC agency can help ensure that your Google Ads campaign is optimized for success. AdWords management, AdWords optimization, and AdWords consulting services can help you improve your campaign’s performance and achieve a positive ROI in South Africa. Additionally, PPC management services, Google Ads consultants, and AdWords specialists can provide expert advice on Google Ads optimization, budget optimization, and conversion tracking in the market. Conducting a Google Ads audit is also a helpful way to identify areas for improvement in your campaign. Google Ads campaign management and Google Ads training can help you stay up to date on the latest Google Ads best practices and strategies in the market. Finally, incorporating AdWords remarketing into your campaign can help you target users who have already shown interest in your business, improving your chances of conversion in the market. In conclusion, achieving a positive ROI on your Google Ads campaign requires a combination of strategic planning, expert optimization, and ongoing monitoring and analysis. By partnering with a Google Ads agency, investing in AdWords management and optimization services, and leveraging the power of AdWords remarketing, you can maximize your Google Ads ROI and drive business growth. To learn more about how to improve your Google Ads campaigns in 2023, check out our article on x5 ways to improve your Google Ad campaigns in 2023, where we share expert tips and strategies to help you achieve a positive ROI.

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Website Development
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Why your website struggles to generate leads…

There could be multiple reasons why your website is not delivering leads for your business. Here are some of the common reasons: Poor website design: If your website design is outdated, confusing, or not user-friendly, it may deter potential leads from staying on the site. Low website traffic: If you’re not receiving enough traffic to your website, it may be difficult to generate leads. You can improve your website traffic through search engine optimization (SEO) and other digital marketing strategies. No clear call to action: Your website should clearly communicate what action you want visitors to take, such as filling out a form or making a phone call. If this is not clear, visitors may leave your site without taking any action. No optimized landing pages: Landing pages should be optimized for specific campaigns and focused on converting visitors into leads. If your landing pages are not optimized, you may be losing potential leads. Outdated or incomplete information: If your website has outdated information, broken links, or incomplete information, it can negatively impact your lead generation efforts. If you’re not sure why your website is not delivering leads, consider conducting a website audit to identify any issues and determine a plan of action.

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Google Ads
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X5 Ways to Improve your Google Ad Campaigns in 2023

If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property. Google Ads allows you to focus on the people who are searching for what your business offers. Here are X5 Ways to i9mprove your Google Ad Campaigns in 2023: 1.) Making your landing page relevant When it comes to Google Ads marketing campaigns, relevancy is key. When you’re creating a landing page for your campaign, you need to make sure that the content on your page is relevant to what your audience is looking for. Landing page relevance plays a large part in how Google Ads calculates your Quality Score. The more relevant your landing page is to your chosen keywords, the higher your Quality Score will be. When you improve your Quality Score, this helps your ads rank higher, and results in you paying less per click. 2.) Optmize Negative Keywords In some cases, you’ll want to prevent your ad from showing for terms that aren’t relevant to your product or service. Try adding negative keywords to help you reduce costs and make your ad appear only for the search terms you want. Negative keywords are the words that you want to exclude from your ads. They are typically negative in nature and include words like “free”, “no”, “for sale” or similar words. Negative keywords help you increase the relevancy of your ads by ensuring that irrelevant traffic does not see your ads. By excluding these keywords, you can increase the relevancy of your search results as well as lower your cost per click (CPC). 3.) Use the right keyword match types When you’re creating your Google Ad Campaigns, there are several different keyword match types that you can use. Here’s what they mean: – Broad match: This is the most general of all the keyword match types. It means that when someone searches for any word or phrase in your ad group, it will show up. – Phrase match: This is similar to “Broad match,” but it requires that the exact words be used in the search query. – Exact match: As the name suggests, this is when you only want to show your ad if someone searches for your specific keyword exactly as written. That is why choosing the right keyword match type in your Google Ad Campaigns can be the difference between landing on page one of the search results or being nowhere to be found. You might think that this is an exaggeration, but it’s not. It’s true. If you don’t have a good strategy for choosing the right keyword match types for your Google Ad Campaigns, then you’re going to be wasting money on ads that aren’t going to get you any results. 4.) Use every relevant ad extension The use of relevant ad extensions is extremely important for your Google Ad Campaigns. Essentially, ad extensions are the smaller pieces of information that can be added to your ads. Adding ad extensions to your ads can help you increase your click-through rate, which in turn will also lead to a higher conversion rate. This means that you will have more people visiting your site, and it will also mean that more people are interested in what you have to offer. It is important to note that Google does not recommend using all of the ad extensions at once. Instead, you should only use one or two at a time so that it doesn’t appear too overwhelming for your audience. 5.) Adjust Bids for Geotargeting Adjusting bids for geotargeting is a great way to get the most out of your Google Ad Campaigns. Geotargeting is a method that lets you target people in a specific location. You can choose which locations to target, and you can even get more specific by selecting neighborhoods or cities within those locations. If you don’t adjust your bids for geotargeting properly, you could be missing out on potential customers who would love what you have to offer but aren’t seeing your ads because they aren’t getting served often enough to them by Google’s algorithm.

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LinkedIn
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How to gain traction on LinkedIn as a Business owner

LinkedIn is an awesome way to connect with people who can help you grow your business. But how do you get started? Here are 5 tips: 1. Find people in your industry who are already connected to other people that can help you grow your business. 2. Connect with them first, and then request to connect with the people they know who can help you grow your business. 3. Follow them and their networks on LinkedIn, so that you can continue to engage with them and build relationships over time. 4. Create a personal profile that highlights what makes YOU unique—not just what makes your company unique! People want to connect with REAL people, not just logos and mission statements! 5. Share content that’s relevant to your industry and audience—don’t just post links to articles or blog posts (unless they contain valuable insights into the industry).

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Website Development
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DIY Vs Professionally Developed Websites

The development of your brand or ministry’s website is a decision that could leave a significant impact. This type of project could necessitate a sizable investment of funds and time. Therefore, it is easy to see why so many small business owners choose free or low-cost website builders such as Wix and Squarespace. One could argue that the many built-in features available on these free platforms make DIY tools the obvious choice for those with modest marketing budgets. However, there are other important factors to consider when choosing between a professional service provider, and a free or low-cost DIY tool, when developing a website. The most notable disadvantages of DIY website building tools:  Design customization options are limited. To change to a different website service provider (e.g. from Wix to WordPress), the entire website needs to be redeveloped. In most DIY website builders, all users on a free plan are subjected to display advertisements. SEO Tools and extensions available on DIY website building platforms are extremely limited, if available at all. When you partner with a professional web developer, you’re going to get experience and industry knowledge. You’ll be working with people who know best practices and can advise you so that you’ll see increased traffic and conversions. Ongoing support is available as often as you need it. A professional developer will also be happy to assist with queries and questions that may not be directly related to their responsibilities, such as which hosting service to use and how domain registration or renewal works. An experienced website developer will also be able to analyse your website traffic every month to make suggestions on ways to optimize it and keep improving it over time.   Most notable advantages of a professionally developed website: Most professional service provider can develop a wide variety of customizations. A professional developer can recommend strategies for incorporating a website into your current marketing plan There are many more tools available to extend the functionality of your website and integrate it with external software and systems. Therefore, you are not limited to a handful of tools, as is the case with DIY website builders. When using a professional service provider, you are able to adjust the design of your website so that it looks unique and different, while aligning it closely with the look and feel of your other Branded assets. Some free DIY platforms make it difficult or impossible to export or backup your website data to transfer it to another service provider. If you need additional features on your website like email forms or an online store, you will probably need to pay more. Over time, you may realize that you aren’t saving any money, due to all the additional functionality that you needed on top of your standard package.   The Kreativworx team is experienced in every facet of developing professionally websites!  To request a free consult, give us a call or send us an email.

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Google Ads
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5 Ways To Leverage The Latest Google Ads Trends In 2021

In today’s crowded online marketplace, it can be challenging to get enough traffic to your website.  Some businesses spend hours promoting their business on every platform. But you shouldn’t have to do it the hard way, there are tried and tested methods to increase traffic and conversions with a small time and monetary investment.  Google conducts 63,000 searches per second, a giant user base such as that is obviously where you want to be seen first and foremost. Here is why you should consider Google Paid Ads: Google has 90.46% of the search engine market share worldwide. 15% of all searches have never been searched before on Google. Google has a market value of $739 billion. An average person conducts 3-4 searches every single day.   Here are 5 ways you can incorporate the latest Google Ads trends in  2021, to increase traffic and sales on your website: 1. Google Ads Smart Bidding Smart Bidding is one of the many ways Google has incorporated artificial intelligence (AI) in their advertising suite: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’ Machine learning enables Smart Bidding to manage several signals at once in order to tailor bids to each user’s context. Smart Bidding is a great option for businesses that are just getting started with Google Ads or for those who don’t have a ton of time to devote to managing a campaign.  The one downside to this system is that you can’t control where the ads will be displayed. 2. Google Discovery Ads Google Discover is a personalized mobile newsfeed that shows relevant content to users even when they’re not searching.  Because the focus of the content is relevancy, it doesn’t always give you the newest content — typically quality evergreen content is featured. Google Discover is available via the Google mobile app and by visiting Google.com on a mobile browser. Users can control what shows up in the feed, which leads to a more personalized experience. Google’s Discovery Ads are native ads that show up in multiple Google feed environments.  Similar to Display Ads or YouTube ads, Discovery Ads must be visually engaging and mobile-friendly so that they feel native to the feeds they are displayed on. Google uses machine learning to optimize ad placement based on users’ search history, feed engagement, and other factors to deliver them to the most interested potential customers. 3: Google Gallery Ads Similar to Facebook’s Carousel Ads, Gallery Ads feature images that mobile users can scroll through to get more visual information about a brand, product or service. According to Google: Gallery Ads work: Early reports show that ad groups including one or more Gallery Ad have up to 25% more interactions. Gallery Ads will appear at the top of mobile search results and feature 4-8 images. Each image will have its own text, along with a static headline and URL, and advertisers pay when a user clicks or swipes an image. Gallery Ads may not have as many applications for B2B or service-oriented brands, but businesses with offerings that lend themselves well to rich visuals should definitely take advantage of them when they are widely released. As Google increasingly moves away from the text-only search ads, advertisers will have more opportunities to present their products and services in a way that makes the most sense for their business — and their customers. 4. Expanded Audience Segments As of October 2019, Google offers two expanded audience segments: Affinity Audiences: These audiences are built around interests and identified based on browsing behavior. Some examples of Affinity Audiences are beauty mavens, convenience store shoppers, and cloud services power users. According to Google, Volkswagen used affinity audiences to achieve a 250% increase in conversion rates. In-market Audiences: These audiences are actively researching or comparing products and services. Google recently rolled out new seasonal event segments for these audiences so that advertisers could reach consumers on search and YouTube with timely offers. With over 700 in-market audiences identified, many companies will have the chance to interact with customers who are ready to make a purchase. 5. Google Ads and Voice Search As more and more people buy smart speakers and search Google on mobile, text-based search is going to continue to decline. And that will mean big trouble for advertisers. Consider these stats: 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines Voice shopping is set to jump to $40 billion in 2022 2 out of 5 adults use voice search daily As of right now, voice searches that use screens — such as using Google voice search on a desktop or on a phone — will display ads…but smart speakers like Google Home and Amazon Alexa devices don’t. But the good news is that Google is already testing ads on Google Home. As users move away from text-based search, the tech giant will surely find ways to monetize voice search.   The Kreativworx experienced team can assist you in implementing the latest Google advertising trends, so you can get the best return for your investment.  To request a free consult, give us a call or send us an email. Source: https://www.singlegrain.com/google/google-ads-trends-2021/

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Social Media
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How to make Facebook ads work for your small business

If you are allocating part of your 2021 marketing budget to Facebook ads, it’s important to get a good return on that investment. If you’re running an ad, you are probably concerned about the conversion cost. This will depend on all aspects of your ad – from the headline to the targeting, the copy, even the graphics or video assets used. Every element of how you set it up will affect your return on investment. In this article we go into some factors that you could optimize to increase the conversion rate and decrease cost per click on your Facebook ads. The quality and relevance of Facebook ad images One factor that most people don’t consider when they set up their ad, is the size of the graphic or video content they use. You can put hours into crafting excellent written content for your ad, but if you don’t pay enough attention to the graphic or video content, your ad won’t hook Facebook users’ attention long enough for them to read the copy. One way to approach this is to choose or design an image that can convey the same core message, result, or desired action, as you would in the written copy. Your image should always be related to what you’re selling, whether that is a product, a service, or for the user to click through to another website to a free resource. Even when a user skips reading the written content, the image should immediately convey the core idea of your offer. If your ad hooks the ideal customer for long enough, it will convert many of those who would have scrolled past. Make Facebook ad headlines actionable and short Writing a creative headline is not enough, dedicate most of the time you invest in your ad to crafting a powerful and actionable headline. Therefore most businesses who are successful with advertising on Facebook, invest in outsourcing their ad copy, including the headline. When optimizing your Facebook ad headline, consider these factors: Keep your headline short. Studies have shown that longer headlines do not lead to conversions. Put numbers in your headline. People tend to click headlines with numbers rather than headlines with words only. For example, a headline with “5 Benefits of using a contractor service” would get more clicks and conversions than “Why you should use a contractor service”. Don’t use too many superlatives. After analysing advertisements on Facebook, it was discovered that up to 51% of users tend to click headlines with zero superlatives. Instead, use as few words as possible in your headline to draw the user into action, choosing words that better convey the quality, scarcity, or excess that a superlative would. Facebook ad conversion is all about clicks. Most small businesses who aren’t experienced in crafting successful Facebook ads, is that these are not designed to sell. Rather, they are best used as a funnel to acquire more qualified leads. Therefore, the purpose of your ad is to get your audience to click through, with intent and curiosity, to the next step in your funnel. The goal of your copy is to draw the user into clicking the call to action button. A skilled copywriter will keep in mind that Facebook users generally are not in a state of mind to be sold to. An experienced marketing team will craft ad copy that promotes curiosity, relevant to your product or service offering. Use testimonials and reviews in your Facebook ads. Social Proof such as reviews will always make your ad better. Local services such as Restaurants, tourism companies, even movie theaters, experience tremendous success using reviews of their clients and customers, displaying them on various physical and digital platforms. Using social proof in your Facebook ads by including testimonials in the graphic and written content, tells the audience that people have loved using your product or service. Data has shown that ads containing five-star reviews as headlines obtain high conversion rates. The element of risk associated with a product or service diminishes greatly, once potential customers have proof of your past customers who’ve been happy with the service and value for money they received. Retarget website visitors through dynamic Facebook ads. Retargeting with dynamic ads can be a great strategy to leverage your product feed when executing a successful dynamic ad campaign. For example, you can link the product data from an ecommerce platform such as WooCommerce directly to Facebook. Dynamic Ads provide the opportunity to target users based on how they engage with specific products or pages on your website. Dynamic ads not only help reengage previous site visitors and cart abandoners, they also turn Facebook into an impactful ecommerce channel. The Kreativworx team is experienced in every facet of crafting effective Facebook ad content, as well as configuring your ads to get the best return for your investment.  To request a free consult, give us a call or send us an email.

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Lead Capturing
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Tactics to turn a website into your most powerful lead generation tool

Tactics to turn a website into your most powerful lead generation tool If your marketing goals for 2021 includes bringing in a larger amount of qualified leads, even with a small marketing budget, we’ve got good news! There are tried and trusted methods for turning your company/brand website into a powerful lead generation machine. In this article we’ll explain our recommendations for the top website tactics to focus on in 2021 and beyond. But before you can nurture and convert them into buyers, you will need to get a larger number of warm visitors onto your website. To do this, commit to tactics that improve your website authority and reputation – such as producing and publishing higher quality content, instead of a higher amount of content. SEO in 2021 and beyond puts the focus on strategic, quality content The days of stuffing as many relevant keywords into each page as possible are long gone. In fact, Google would probably penalize you for attempting this, resulting in your website’s rank going way down or the domain even disappearing from relevant search results. The team at Creative Click Media asked a few industry experts on their predictions for effective SEO practices in 2021 and beyond (source): Content is (Still) King One of the most important SEO trends that will continue in 2021 is high-quality content. It will be literally impossible to stand out from the rest unless you produce relevant content. The algorithm is now much more precise and able to recognize and boost websites with credible information. -Malte Scholz, CEO & Co-Founder of Airfocus Lengthy Content Rolling out stellar content doesn’t always involve keeping it short, though it should always be sweet. In fact, longer content (2000 words and above) has been attracting more views in recent times. These longer pieces tend to be comprehensive guides to popular subjects, and if they are well written as well, they become a one-stop shop for viewers. -Deepak Shukla, Managing Director of Pearl Lemon Topic-Focused Content I think 2021 will see a greater focus on topics, rather than individual keywords. Savvy SEOs have already been taking this approach for years, but recently, the data used by major keyword research tools has become less reliable and search engines are always getting better at understanding broad topics instead of one-off terms. If you want your content to do well over the next couple of years, try to take a step back and understand the whole issue, not just one keyword you hope to rank for. -Daniel Caughill, Co-Founder of The Dog Tale Mobile-First Indexing We feel that mobile-first indexing will be the biggest trend because more than 90% of the world uses Google as their primary search engine. There are many websites online that have very low mobile speed scores and some sites are still not mobile-friendly. We know that Google is switching over to mobile-first indexing this month, however, it is still unclear when all the pre-existing websites will be indexed based on the mobile versions. Our predictions are that websites that rank well currently but have a bad mobile version will slip down the ranks and there will be an increased demand for mobile optimizations in the SEO realm. -Caleb Riutta, Dusk Digital These predictions agree with our approach to planning and producing content for marketing clients from a wide range of industries and specialties. How to put SEO tactics for Lead Generation into practice Quality content = your customer’s current state of mind + your company’s unique ability to help Invest time in crafting excellent and valuable content, showing your brand’s unique positioning in your industry and what sets you apart, connecting it with your ideal customer’s most pressing needs and state of mind. Crafting longer articles to show expertise, generosity, and authority Don’t roll out short blog posts based on topics and interests that replicate what so many other websites in your niche have published in the past. Instead, invest more time to develop thorough and in-depth articles that could serve as cornerstone pieces which you can repurpose throughout the next month/quarter. This will also ensure that each blog post can be repurposed multiple times over a longer period, as the information should not become outdated. Keep the big picture in mind when choosing topics – think out of the ‘keyword box’ Instead of focusing on specific keywords and phrases when planning and writing content, drive more visitors to your website by considering the overarching themes and interests related to your service/product offering. If you have created your ideal customer avatar (which we recommend you do), think about the common interests, worries, or challenges, shared by most of those who would already be interested in or looking for what your business provides. Where does your niche, industry, or specific offering overlap with the information they would want to consume? Make a short list of these ‘big picture topics’ or overarching themes, and craft excellent and valuable content related to those. Design and develop for mobile, adapt for desktop It’s no longer good enough to ensure your website functions effectively on mobile browsers. Search Engines will soon start downgrading websites that are not 100% accessible, fast, and easy to index (if they hadn’t already). Mobile users have become accustomed to ease of use and speed, you now have even less time to grab their attention before they click away or close their browsers. They are likely to abandon their cart or online form if important information or key navigation elements are missing, inaccessible, or hard to read. We recommend you approach the design of your website with the first consideration being mobile users. Some visual/functional elements cannot be replicated or adapted for both mobile and desktop view, therefore it is vital to work with a professional web developer or agency who can advise you throughout the design and development process. Qualify and convert visitors in less time using Chatbots Bots enable your business to reach out to and gather data on more

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Online Lead Generation
Lead Capturing
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Online Lead Generation Techniques for 2021 and Beyond

Online Lead Generation Techniques for 2021 and Beyond With most businesses being hard hit by the recent nation-wide restrictions because of the 2020 health pandemic, a focus on lead generation and sales is vital during 2021 and beyond, for each business owner and the economy. The good news is that you don’t need to hire sales staff or dedicate more of your own time in order to double down on certain marketing and sales tasks so you can drive more qualified leads into your small business.  Modern Technology offers many low-cost tools and techniques to help you scale and refine your sales and promotion processes for lead capturing, nurturing, and conversion. This year presents SMEs with a wide range of options to capture new leads and drive them down the sales funnel, from website optimization and chatbots, through to paid Social Media campaigns, and even a new take on Google advertising. Below, we will provide an intro to the top 3 online lead capturing techniques SMEs can get started on today, to improve the quality and amount of leads they receive in 2021 and beyond.   Lead Capturing on your website Did you know that your website is your most valuable lead capturing tool? It has the potential to attract an organic, ready-to-buy audience on a consistent basis. Every day there are customers and clients searching the internet for brands, products, and services, just like yours. Now that’s what we’d call a qualified lead! In 2021 every business should invest in lead capturing techniques for their website, to increase their business and brand’s rankings in search engines, so customers come to them. This could involve implementation of one or all of the following: SEO Starting with identifying the best target keywords for your site, optimizing your website content, generating high-authority backlinks, and optimizing your business’s online listings. Chatbots Facilitate real-time or automated conversations with website visitors, widen your marketing reach, and obtain new leads. Forbes predicts that “brands that master two-way conversational marketing and commerce will also deploy chatbots and AI” in 2021. Lead generation pages Create high quality landing pages that offer truly valuable and professional resources to your most preferred potential customer, in exchange for their personal and business information. This information can be used to nurture them through an email sequence and share more valuable content consistently, until they are ready to purchase. Google Ads Contrary to popular opinion, advertising through Google is not for those stuck in the 1990s – Google Ads are not dead. What PPC advertisers called “Google Ads” or “Google Banner Ads”, will be largely replaced with the “Google Display Network” and “Google Retargeting Ads”, also called Adwords. If you are new to these terms, here is the 101: Search Ads Search, the most familiar of paid online advertising, appears directly in a search results page – above and below the organic results. Search Advertising reaches people who have shown an interest in something you’ve designated as a good match to what your ads are selling, immediately after viewing your ad. Display Ads Display ads are shown on websites that sign up to the Google Display Network. The person being shown the ad did not see it as a result of entering a query into a search engine. Google Display Network ads are like background players – they are shown on external or non-search engine pages where a person is engaged in some other type of activity. Depending on the targeting you choose, there may or may not be any type of recognizable connection between your ads and the site being viewed. Remarketing / Retargeting Ads This refers to a method of display advertising that is only triggered if a person has previously visited your website or landing page or is targeted for being “similar” to people who visited your site. It can be set up to be very general – show my ads to anyone who has ever visited my site. Or it can be incredibly specific – show an ad to a person who visited your site and looked at boots but didn’t buy them, about those specific boots for 36 hours after the initial web site session. Or any number of different scenarios in between. Remarketing ads can be just the nudge you next customer/client needs, to convert from browser to buyer.   FB Ads Small Businesses who are spending money on Facebook ads in 2021 want to get real value for their money. Considering all of the talk that the reach of posts on Facebook pages has decreased considerably, it is important to be smart and focused when planning your advertising campaigns. While it may seem like Facebook’s influence is waning, the truth is that there’s no social media platform that has more reach or number of active users than Facebook. A recent study has shown that of the total number of Facebook users, 70% use the app daily. The second most popular platform for daily Social Media use is Instagram, averaging at 58% daily users. Even Twitter retains only 38% of its total users daily. This data goes to show that if you’re running ads, Facebook is the best platform to focus on, as it ensures more eyes on your ads more often. If you are concerned about your ad’s conversion cost, know this – your conversion cost depends solely on your ad itself. Every element within your ad, from the headline to the targeting system to the copy and even the image used, affects how well it will convert. While there are countless tutorials and free resources on the internet that could teach you the basics around creating a Facebook ad campaign, it would be wise to consider outsourcing this task. An experienced Online Advertising professional will have up to date working knowledge into the finer details and different creative or content writing techniques, to help you increase your FB ad conversions, increasing the quality and amount of leads with a more conservative budget. Over the next

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Search Engine Optimization For Social Media
SEO
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Search Engine Optimization for Social Media

Search Engine Optimization for Social Media Your target audience becomes your brand advocates when they consume your quality content that connects with their present state of mind. By becoming a reliable source of valuable information for them, your followers and readers will share and recommend your links with their network. Creating original content consistently and regularly, is an effective way to attract more visitors to your website. The type and format of content you create should engage your audience. Some content formats that are most effective are blog articles, videos, infographics, and podcasts. You can entice your target audience into returning repeatedly and ultimately converting them to customers, when you get into a consistent routine of creating valuable content for your website. That is the premise of content marketing, to share valuable information, knowledge, or advice, that helps your target market. Distributing this content as wide as possible and promoting it consistently, is vital to the effectiveness of this strategy. Your audience will get the ball rolling by sharing your posts to their own network. This increases your brand visibility, improves traffic to your online presence, and generates backlinks to your website. Social signals like these notify Google that your website content is popular and credible, which could dramatically improve your website’s rankings in search engine results. Here are some considerations regarding the impact of Social media on SEO:   Content shared on Social Media should be education, entertaining, or increase awareness on a particular challenge or solution. Focusing on truly valuable content will help you gain traction, increase the reach of your posts, and generate links to your website. Quality content helps your profiles to rank better in relevant search results while increasing the traffic and subscriber/follower count of your Social Media pages. The above benefits will have a knock-on effect by enhancing your brand reputation.  Increasing the number of times Social Media users share or post links to your website, will help Google with the correct and more effective indexation of your blog articles. Indexation can lead to more traffic from search engines and improved rankings of your website in search results.  The social signals explained above will strengthen the factors Google considers when ranking a website in search results. You can accumulate those signals in mass by sharing on different Social Media platforms.   Below are 4 practical recommendations on how to improve your SEO with Social Media   1. Value Quality over Quantity Google indexing bots and search engine algorithms have developed to understand user intent and the quality of content. This enables Google to offer users the most relevant content based on the phrases and words used in their search queries. It is no longer effective to cram relevant keywords into each page or post. In fact, it will most likely hurt your website’s ranking in search results. To make your blog content perform well on Social Media and in search engine results, prioritize well-researched and truly valuable content. Invest sufficient time in research and development of well thought out and strategic copy that will connect with your readers. This is much simpler when you truly understand your ideal reader’s present state of mind, how their current challenges relate to your industry or niche, and how your unique positioning could help them. 2. Make it easier for fans and followers to share your content With all the vital elements in place, such as social share buttons and interesting CTAs (calls-to-action), readers will share your content. Having social share buttons and compelling CTAs in place and immediately visible on each blog article, makes sharing on social media much simpler. Using CTAs in your social media content also encourages your followers and subscribers to share your posts. There are other important factors to keep in mind when creating content to ensure it is engaging and easy to share on social media. Write engaging headlines and captions. Design appealing graphics. Ensure the content is useful to your target audience. By focusing on the above three factors when creating content for social media, your profiles and pages have a much greater chance of reaching more of your ideal audience, more often. 4. Build relationships through thoughtful conversations Building relationships is one of the best ways to increase engagement on your social media accounts. This tactic also helps you understand your ideal customer’s state of mind, needs, and their most pertinent and current challenges. Here are our tips on how to start conversations with your fans and followers to build long-term relationships (which convert to repeat customers): Ask relevant questions to find out how they perceive your brand. Ask their opinion on your latest blog article. Search for questions related to your niche or expertise posted elsewhere on the platform and reply with helpful answers. Post a poll regularly to track their interests or challenges for ideas on topics to address in future blog articles. Encouraging these kinds of discussions often improves your SEO while establishing your brand as an expert in the industry. 5. Using storytelling as a powerful marketing tool   Use enticing story snippets in your posts to hook your target market and make them share your posts with their network. “I believe the future of marketing is relatability, especially in our noisy digital world. And to be relatable, you must be authentic and engaged. There’s no better way to do that than telling a story! “ – Brian Fanzo “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” – Maya Angelou “Because storytelling makes the connection between a brand and its audience, it’s like a bridge that makes the customer attached to a brand on an emotional level.” – Estelle Van de Velde You can expect a blog article from us soon explaining how to use storytelling in your Social Media strategy.  In order to improve SEO using social media, add your most important keywords and phrases within the post captions. Include

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