Love your website: what you and your web designer each bring
A great website takes two. Here is what your web designer brings, what you bring, and a short checklist to get your next website project off to a good start.
DIY website builder or professional web designer? How to decide
DIY builders suit some businesses and frustrate others. Here are the real trade-offs, from SEO and security to ownership and cost, plus a checklist to help you decide.
WhatsApp for business marketing and service: what South African SMEs should know
WhatsApp is where many customers already talk to you. Here is how to use it for service and marketing, what it costs and the consent rules to respect.
Social media advertising in South Africa: what to get right before you spend
Boosting posts is easy. Getting enquiries and sales from social media ads takes a clear objective, local relevance and proper tracking. Here is what to get right first.
Why a website alone is not enough to bring in leads or sales
Launching a website is the start, not the finish. Here are eight reasons a site alone rarely brings in leads, and what to add around it.
Social media content that builds trust: a practical guide for business owners
Posting regularly but not seeing enquiries? Here is how to create social media content that builds trust, and what social media can and cannot do for your SEO.
Google Ads for South African small businesses: how to make it work
Google Ads can put you in front of people searching for what you sell. Here is how it works, the settings that matter and the mistakes that waste budget.
Is your Google Ads campaign profitable? How to measure ROI properly
Clicks and conversions do not tell you whether Google Ads is making you money. Here is how to measure ROI properly, including for businesses that sell through enquiries.
Why your website is not generating leads, and what to check first
If your website is quiet, the cause is usually one of eight common problems. Here is how to check each one yourself and what to fix first.
How to turn your website into your best source of enquiries
A practical guide to turning your website from an online brochure into a steady source of enquiries, from content and landing pages to follow-up and tracking.
