Writing a creative headline is not enough, dedicate most of the time you invest in your ad to crafting a powerful and actionable headline. Therefore most businesses who are successful with advertising on Facebook, invest in outsourcing their ad copy, including the headline.
When optimizing your Facebook ad headline, consider these factors:
Studies have shown that longer headlines do not lead to conversions.
People tend to click headlines with numbers rather than headlines with words only. For example, a headline with “5 Benefits of using a contractor service” would get more clicks and conversions than “Why you should use a contractor service”.
After analysing advertisements on Facebook, it was discovered that up to 51% of users tend to click headlines with zero superlatives. Instead, use as few words as possible in your headline to draw the user into action, choosing words that better convey the quality, scarcity, or excess that a superlative would.
Most small businesses who aren’t experienced in crafting successful Facebook ads, is that these are not designed to sell. Rather, they are best used as a funnel to acquire more qualified leads. Therefore, the purpose of your ad is to get your audience to click through, with intent and curiosity, to the next step in your funnel.
The goal of your copy is to draw the user into clicking the call to action button. A skilled copywriter will keep in mind that Facebook users generally are not in a state of mind to be sold to. An experienced marketing team will craft ad copy that promotes curiosity, relevant to your product or service offering.
Social Proof such as reviews will always make your ad better. Local services such as Restaurants, tourism companies, even movie theaters, experience tremendous success using reviews of their clients and customers, displaying them on various physical and digital platforms.
Using social proof in your Facebook ads by including testimonials in the graphic and written content, tells the audience that people have loved using your product or service. Data has shown that ads containing five-star reviews as headlines obtain high conversion rates. The element of risk associated with a product or service diminishes greatly, once potential customers have proof of your past customers who’ve been happy with the service and value for money they received.
Retargeting with dynamic ads can be a great strategy to leverage your product feed when executing a successful dynamic ad campaign. For example, you can link the product data from an ecommerce platform such as WooCommerce directly to Facebook.
Dynamic Ads provide the opportunity to target users based on how they engage with specific products or pages on your website. Dynamic ads not only help reengage previous site visitors and cart abandoners, they also turn Facebook into an impactful ecommerce channel.